Internet, online or digital marketing, refers to the advertising and marketing efforts through the use of a website, video streaming and Email in order to operate a business and drive direct sales via electronic commerce.
Online marketing is the new marketing operation in order for your business to enter a variety of Web-based platforms, applications and through technological means that enable people to interact business transactions with one another hastily.
It just requires strategic planning and setting realistic goals to help you expand your relevant audience and customer’s base to sell more products and services. There are a lot of digital marketing campaigns that you can apply for your business’ expansion and acknowledgment through the internet without breaking the bank off.
It involves both advertising and promoting marketing efforts and businesses via electronic mail messages to the customers.
Unlike the usual PR and advertising which can be costly, the main cost with social media is the allotted time and any business willing to spend some time on social networking sites builds a community or a fan base can be beneficial.
Brand Advocate or “Co-branding”
It is important to a small business as the brand advocates belong to the bigger corporations out there. But how do you built the customer’s trust, particularly online and without spending a lot of money on advertising? Simple, talk favorably about the brand and pass it on positive “word of mouth” explanations.
SEO or search engine optimization is the process of having the number of visitors to ascend in a Website by ranking high based on the search results of an SEO. Following best practice tips for small business, SEO can help to ensure that your business website is accessible to a search engine and can improve the chances that the site will be found by the relevant audience. If you have a small budget to work with, there are many things you can do on your own to boost your visibility in search engine results page listings.
A blog is more of an online journal wherein you have the freedom to post messages based on a regular basis. Unlike a website wherein the details or articles are shown in a subjective manner, a blog has updates done by the “blogger” or blog owner and is usually arranged in a chronological order, showing the most recent post at the top of the page.
Affiliate marketing is used to define a revenue-sharing plan wherein the business owners or an online marketing campaign has the permission to allow the Webmasters to place an advertiser’s banner ads, buttons, links and pop-ups on their own website. They will receive an ample amount for a commission, or a payment conversion basis whenever a customer has clicked the link that is affiliated with your business through their website’s window.
Also called “text message marketing”, it refers to a contract between the business owner and the relevant customer through the use of cellular phones. It requires professionalism on word of mouth advertising. However, mobile marketing is a good way to communicate with your customers about your business’ campaign and promotions in order to gain their interest, especially those younger ones.